Every year, World Breastfeeding Week is observed from August 1st to 7th, highlighting the importance of breastfeeding in ensuring the health and well-being of infants and mothers. In 2025, ITM Hospital proudly joins this global initiative to support, educate, and empower families and healthcare systems in nurturing breastfeeding practices.

This year’s theme, “Prioritise Breastfeeding: Create Sustainable Support Systems,” urges all of us—families, workplaces, healthcare institutions, and policymakers—to create long-term, effective support systems for mothers on their breastfeeding journey.

Why Breastfeeding Awareness Matters

Breastfeeding, while natural, often comes with hurdles. Many new mothers struggle with issues like latching difficulties, milk supply concerns, or emotional exhaustion. That’s why awareness, support, and education are crucial. Through campaigns like World Breastfeeding Week, we aim to:

 1. Promote breastfeeding as a cornerstone of early childhood nutrition
 2. Provide mothers with expert-backed guidance and practical help
 3. Advocate for supportive environments at home, work, and healthcare settings
 4. Normalize breastfeeding in both public and private spaces

At ITM Hospital, our multi-disciplinary team—lactation consultants, pediatricians, gynecologists, and nurses—works round the clock to ensure new mothers receive compassionate and informed care.

Why Breastfeeding Is Essential—for Baby & Mother

Benefits for Babies:
  1. Breast milk is a complete source of nutrition for the first 6 months
  2. Loaded with antibodies that boost immunity
  3. Reduces risks of asthma, diarrhea, ear infections, and obesity
  4. Aids in brain development and emotional bonding
  5. Easier to digest than formula

Benefits for Mothers:
  1. Promotes uterine recovery by releasing oxytocin
  2. Supports postpartum weight loss
  3. Lowers risks of breast & ovarian cancers, type 2 diabetes, and heart disease
  4. Enhances emotional bonding and reduces maternal stress

Let’s Talk About Breastfeeding Challenges

Open conversations lead to real solutions. At ITM Hospital, we address the most common concerns faced by breastfeeding mothers:

1. Latching Issues

Painful or improper latching can discourage breastfeeding. Our certified experts guide mothers on techniques like cradle hold, cross-cradle, and football hold to ensure comfort and effectiveness.

2. Low Milk Supply

Stress, diet, and infrequent feeding can impact supply. Our solutions:
  1. Breastfeed on demand (8–12 times/day)
  2. Maintain hydration and balanced nutrition
  3. Encourage skin-to-skin contact

3. Breast Pain or Engorgement

Swelling and discomfort are common. Our care team recommends:
  1. Warm compresses before feeding
  2. Gentle breast massage
  3. Regular nursing to relieve buildup

4. Emotional and Mental Health

Breastfeeding can be emotionally draining. Our maternal wellness programs offer:
  1. Counseling for postpartum anxiety and stress
  2. Support groups and peer interaction
  3. Sleep hygiene strategies and self-care tips

Nutrition & Hydration for Breastfeeding Mothers

A lactating mother’s nutritional needs rise significantly. Our dietitians recommend:

Eat well-balanced meals: Whole grains, lentils, dairy, fruits, and vegetables
Calcium-rich foods: Milk, cheese, leafy greens
Iron & Omega-3s: Tofu, legumes, walnuts, flaxseeds, fish
Hydration: Drink 8–10 glasses of water daily
Limit: Processed foods, alcohol, excessive caffeine

Breast Pumping & Safe Milk Storage

Whether you're heading back to work or want flexibility, breast pumps can help maintain your supply and routine.

Pumping Tips:
  1. Choose a manual or electric pump based on your lifestyle
  2. Clean pump parts after each use
  3. Pump every 3–4 hours to maintain milk flow

Safe Storage Guidelines:

Use BPA-free containers and label with the date
Warm milk in a water bath, never microwave

Conclusion

Breastfeeding is a powerful, natural act—but it requires informed support, patience, and consistent care. At ITM Hospital, we’re committed to making every mother’s breastfeeding journey a confident, healthy, and fulfilling one. Whether you're a new mom, a supportive partner, or a healthcare provider, your role in building a sustainable system of care matters deeply.

 Let’s stand together this World Breastfeeding Week to uplift, educate, and support mothers everywhere.

Thanks for reading the blog!